Florence Bell has a BA in textile design and worked in fashion buying before joining SJS.
"I’ve always loved working with products, whether it’s homeware, textiles or fashion and accessories. I especially love working with handcrafted, traditional craft as each item has a story and a history behind it and it’s amazing to see all the colours, techniques and traditional designs in a high street environment.
Here at SO JUST SHOP, I get to experience all areas of the business - It’s great interacting with customers, working with our artisans and being around and working on beautiful products.
It makes me proud to work for a company that uplifts and collaborates with artisans, so we are able to not only showcase their amazing talent but also empower and support in the process."