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Ethical . Sustainable . Empowering

A sustainable lifestyle brand handcrafted by female artisans from some of the most vulnerable communities in the world. SO JUST SHOP strives to make sustainability accessible and wearable, while ensuring each purchase positively impacts the lives of the artisans and their surrounding communities.

50,000 hours of meaningful labour created for our artisans by your purchases in 2020

our artisans

SO JUST SHOP started with a mission to raise 400,000 women and their families out of abject poverty through economic empowerment. We do this by working with over 50 artisan groups across 20 countries and 3 continents, ensuring they are being paid a living wage whilst giving them access to an international market and fairer prices for their goods.

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