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So Just Shop story

SO JUST SHOP started as a route to economically empower women, all over the world. With a background in international development, our CEO and Founder, Jennifer Georgeson, witnessed first hand how economic empowerment of women increases health, education and wellbeing of whole communities, with up to 90% of all income earned by women the world over, staying within and to support their community. Sadly, many women do not have these same economic opportunities. SO JUST SHOP has been developed as a platform to enable vulnerable women throughout the world to gain economic freedom, thereby reducing childhood malnutrition, increasing access to education (for both boys and girls) and access to maternal health services.

Launching in 2015, initially with 8 sellers across 4 countries and 2 continents, today SO JUST SHOP has over 50 sellers across 20 countries and 3 continents. By working with women-led artisans and ensuring they are being paid a living wage, giving them access to an international market and international price points for their goods, SO JUST SHOP economically empowers women and consequently raises them, their families and whole communities out of poverty.

SO JUST SHOP is an impact business, not a charity. This means that the impact we have on the communities we work within is just as important as the profit we make. Profit is important because it helps us grow the business and reach even more talented artisan groups.

Our mission is to raise 250,000 women and their families out of abject poverty. We’ve supported 4,000 women and their families to date but more work needs to be done. To reach our goal, we need to have 1,500 women-led artisan groups selling through our site and lots of customers supporting our ethos.

Help support us in our mission by;

  • Coming along to our pop-ups and events
  • Sharing our content on social media
  • Shopping consciously
  • Taking the time to learn about where, how and by whom your products are made
  • Buying something special for yourself or a loved one