CEO and Founder

Jennifer Georgeson has extensive experience in International Development and start-up technology, with in both the not-for-profit and for-profit world.

Throughout her professional experience, time and again Jennifer saw first hand that barriers to maternal and child health and education were linked to economic disempowerment.

“How can you take a child to the clinic for its free vaccinations if you cannot afford the bus fare? How can you send all your children to school if you only have enough money for one school uniform? It is a fact repeated the world over; economic empowerment of women has a direct effect on the education and health of the whole family — women are more likely to invest in their family and local community. Economic empowerment of women saves lives, increases education and improves social indicators of whole communities.”

Against this backdrop, Jennifer founded SO JUST SHOP, with a mission to transform the lives of those in impoverished communities, by training and upskilling family leaders, equipping them with the education and tools to provide for their families. With this empowerment, women are able to drive change in their communities and beyond, to improve their country’s economy.