Every year, millions of tyres are discarded worldwide, yet few people realise the devastating environmental and social impact they have—particularly in some of the world’s poorest communities. At So Just Shop, we work with skilled artisans to turn waste into opportunity, upcycling discarded tyres into beautiful, functional accessories while providing sustainable income to those who need it most.
Why Are Discarded Tyres a Problem?
Tyres may seem harmless once they’re no longer in use, but they pose a major environmental and public health issue:
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They take up to 90 years to decompose – meaning they pile up in landfills and roadsides for generations.
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They litter some of the world’s poorest communities, where waste disposal systems are often inadequate or nonexistent.
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They collect stagnant water, becoming a breeding ground for disease-carrying mosquitoes. This increases the risk of illnesses like Malaria and Dengue Fever in vulnerable areas.
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They contribute to pollution, releasing harmful chemicals as they break down over time.
From Waste to Wearable Art: The Power of Upcycling
At So Just Shop, we collaborate with artisans—many of whom are rubbish pickers—from marginalised communities to give these tyres a second life. Instead of being left to rot and pollute the environment, they are transformed into stylish, durable bags and notebooks.
By purchasing these upcycled products, you are:
✅ Reducing waste that harms both people and the planet.
✅ Providing meaningful employment to artisans who have limited economic opportunities.
✅ Investing in a sustainable future, where discarded materials are repurposed instead of abandoned.
How You Can Help
This Global Recycling Day, make a conscious choice to support ethical and sustainable craftsmanship. Shop our artisan-made accessories crafted from upcycled tyres and be part of a movement that transforms waste into empowerment.
♻️ Sustainability starts with small choices. Let’s make them count!
#GlobalRecyclingDay #SustainableFashion #EthicalJewellery #Upcycling #SoJustShop