At So Just Shop, we know exactly who makes your jewellery—and we think you should too.

This Fashion Revolution Week, we’re proud to spotlight the inspiring women behind our jewellery collections. Working with pioneering fair trade enterprises in India, we collaborate with women-led cooperatives who are challenging gender norms in one of the most traditionally male-dominated crafts: metalwork.

Why male-dominated? Because metalwork is often higher-paid than other craft skills. But we are changing that by providing women with professional training in metalwork, design, entrepreneurship, and management, giving them not just a job, but a path to leadership.

These women create our handcrafted jewellery using ethically sourced or upcycled metals and stones. Every piece tells a story of empowerment, dignity, and sustainable craftsmanship.

But the impact doesn’t stop at jewellery. JUST's cooperatives reinvest in their communities through:

• 🌿 Environmental protection programmes

• 📉 Women’s health and education initiatives

• 💰 Micro-credit lending for local entrepreneurs

This is what ethical fashion looks like: transparent, empowering, and community-led.

So next time you ask, "Who made my jewellery?" we hope the answer is one you’re proud to wear.

💼 Shop the collection and meet the makers at sojustshop.com/collections/jewellery

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