So Just Shop is an accessories, homeware and gifting marketplace working directly with women-led artisans from some of the most vulnerable communities in the world. Shopping with us enables you to reach untapped artisan talents from all over the world, giving you the opportunity for exclusive products and find out the stories behind them.

We work directly with artisans on design and product development, supply chain transparency and mobile payments. ensuring all of the products are ethically, and where possible, sustainably made. Our mission is to empower women through sustainable economic development by developing design and technological solutions to overcome barriers to international trade.

Our aim is to raise 250,000 women and their families, from some of the poorest communities in the world, out of poverty and you can be part of this.

By shopping with So Just Shop, together we can transform the lives of some of the most impoverished communities in the world, whilst showcasing the stunning craftwomanship that you will love.

About the Founder 

Jennifer Georgeson is So Just Shop’s founder and CEO. Jennifer has extensive experience in both the not-for-profit and for-profit world.

“Working for many years in international development, time and again I saw first hand that barriers to maternal and child health and education were linked to economic disempowerment. How can you take a child to the clinic for its free vaccinations if you cannot afford the bus fare? How can you send all your children to school if you only have enough money for one school uniform? It is a fact repeated the world over, economic empowerment of women has a direct effect on the education and health of the whole family — women are more likely to invest in their family and local community. Economic empowerment of women saves lives, increases education and improves social indicators of whole communities.”