What is ethical shopping exactly, and why is it important?

As a definition it is the practice of purchasing products produced in a way that reduces social and or environmental damage.

However, it is so much more than that. Ethical shopping at its best can have a positive impact on both those who make the products —  in our case preserving traditional skills, living wage, supporting literacy and educational projects, and teaching new skills —  whilst connecting consumers with the stories behind the products, such as giving an understanding of how and where the products were made, the communities who made them, the hours that it took to weave, and the fabrics used to construct it.

As a global society, we need to connect more to understand the positive and negative impact we can have on each other and ethical shopping is one way to do this.

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