Earth Day, observed annually on April 22nd, serves as a global reminder of the importance of environmental conservation and sustainable living. At SO JUST SHOP, we're committed to honouring this day by promoting eco-conscious practices and offering ethically sourced products that support both people and the planet.

Earth Day, first celebrated in 1970, originated as a grassroots movement to raise awareness about environmental issues and advocate for positive change. Since then, it has grown into a worldwide event, uniting millions of individuals, communities, and organisations in a shared commitment to protect and preserve our planet for future generations.

At SO JUST SHOP, sustainability is at the core of everything we do. From measuring the impact of our operations to sourcing recycled, upcycled, and sustainably made products, we're dedicated to reducing our environmental footprint and promoting ethical practices. Sustainability also means paying a living wage and safe working conditions for all our artisans.

By choosing to support SO JUST SHOP, our customers play a vital role in empowering artisans and communities worldwide. Many of our artisans are based in areas already severely affected by climate change, such as Bangladesh and Ghana. Your purchases have a tangible impact on these artisans and the communities they live in, providing economic opportunities and promoting resilience in the face of environmental challenges.

This Earth Day, let's come together to celebrate our planet and commit to sustainable action. Through conscious consumer choices and collective efforts, we can create a more equitable and environmentally sustainable world. Thank you for supporting SO JUST SHOP and joining us on this journey towards a brighter, greener future