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On International Women's Day, we celebrate the remarkable achievements of women worldwide and reflect on the ongoing journey towards gender equality. At SO JUST SHOP, we're proud to be part of this movement, supporting women-led artisan groups from all over the world



My ability to have a supportive income and purpose outside of my home has made the biggest and positive impact on me and my family. Now I cannot live without it,” Khitam, one of our Palestinian artisans

International Women's Day, observed annually on March 8th, commemorates the social, economic, cultural, and political achievements of women. It serves as a call to action for gender parity and highlights the need to accelerate progress towards equality in all aspects of life.

International Women's Day traces its roots back to the early 20th century when women began advocating for better working conditions, suffrage, and gender equality. The day has its origins in various women's movements and gained international recognition in 1977 when the United Nations officially designated March 8th as International Women's Day.

At SO JUST SHOP, we're committed to economically empowering women artisans from around the globe. Through fair trade practices and ethical partnerships, we provide these talented women with opportunities to showcase their skills and craftsmanship, creating sustainable livelihoods for themselves and their families.

"Now I have learnt these skills, I earn more money than my husband giving me an equal say in the family finances, I can afford to keep my brother in school for longer and am in control of how many children I have" Kavita, Mumbai, India

We extend our heartfelt gratitude to everyone who supports SO JUST SHOP and our mission. Your purchases have a tangible impact on the lives of our artisans, empowering women, and strengthening communities worldwide. Together, we're making a difference one ethical purchase at a time.

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