Sadia Anwar’s namesake brand is a consequence of two of the designer’s dreams: a love affair with crafts and an urge to empower marginalised women. 

A celebration of slow fashion, Sadia Anwar believes in seeing the light in everyday stories and pieces. Be it the cushion covers, embroidered pouches or hanging art, through working with a collective of female artisans these creations support vulnerable women by giving them jobs. 

After graduating from fashion school in 2010, Anwar became in awe of the home-based makers in rural Pakistan. This life-changing experience gave her the fuel to preserve these skills and amplify these maker’s talents via The Butterfly Project.

The Butterfly Project elevates the work of these women by giving these makers a modern platform. These craftswomen are able to earn a living wage while passing these skills onto their children and future generations. The additional joy is that these crafts and embroidery native to Pakistan are not forgotten.