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Blockchain Startup Is Working With Big Business To Lift Real People Out Of Poverty

Lifting 250,000 people out of poverty is a lofty, laudable and specific goal you don't hear often enough from startups these days. Even more surprising when working in the global fashion industry. 'So Just Shop' provides a digital marketplace to bring goods (made by a range of different artisan sellers) to a wider audience, and it uses blockchain to do it. Currently focused on women-led initiatives, SJS ensures fair practices, prices and working conditions for all our suppliers through transparency in the supply chain that blockchain affords it. "Without Blockchain it's unlikely we'd be here at all - it's just perfect timing," says So Just ShopCEO, Jennifer Georgeson.

Fashion Revolution Week

Fashion Revolution Week 23 - 29th April 2018  is a global movement calling for a fairer, safer, cleaner, more transparent fashion industry. It is held on the anniversary of the Rana Plaza factory collapse, where 1,138 people were killed and many more injured. This week is used a reminder to encourage millions of people to ask brands ‘Who made my clothes’ and demand greater transparency in the fashion supply chain.
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